S'QB Pictures is a Delhi · Mumbai studio building India's most ambitious AI-enabled films, ads and shows for the country's biggest brands. Story, performance and craft come first — generative pipelines come along to make the impossible shot possible and the impossible deadline real.
Founder and director. A history grad and storyteller long before he ever picked up a camera. Suraj directs the studio's flagship work — long-running branded series, music films, and a coming-of-age drama that hit 8.3 on IMDb. He's now directing Revolution — Padhai ki Ladai, our long-form docu-drama on India's education industry. He builds for the feeling first and the format second.
FOUNDER · DIRECTORSURAJ
FOUNDER · PRODUCERSHUBHAM SHAHFounder and producer. The writer and operator who turns a script into a shoot into a finished cut. Shubham runs the floor — crewing long shoots, holding the timeline, making sure nothing slips between the brief and the delivery. He co-wrote Revolution — Padhai ki Ladai with Suraj. He'll take a tight crew over a big one, and a brief with real stakes over one without.
Two founders. A tight core of operators, writers, editors and AI supervisors who can hold a camera at 6am and a render queue at midnight.
S'QB delivered a film that ran like cinema and performed like a TVC. Spend paid back inside the first month.
They treat AI like a director, not a gimmick.
Tight unit, sharp instincts. More frames in a day than most outfits get in a week.
Filmmakers first. That's rare in the AI era.
From script to grade in three weeks, and the spot still feels patient.
Rigs, blocks, grade rooms, AI lab nights. The work behind the work.
Pitch us a brief, a brand, a budget — or just a feeling. We'll come back in 24 hours with a treatment or a "this isn't us".
We only work with people who are as hyped as we are.